Balaji Telefilms launches detective series for Aircel users

Wednesday, May 12, 2010

balaji-telefilms Crime In Fashion World" and "The Trap" are neither movie names nor television serials. They are the detective series that Ekta Kapoor has launched for Aircel mobile users under the title "Kriminal Kaun".

Ekta's Balaji Telefilms Ltd has collaborated with Telecom operator Aircel to launch these 'audiosodes'. Aircel users can subscribe to this service and enjoy mystery stories in Hindi and Tamil.
"Considering the busy lifestyles of Indian consumers, we decided to offer entertainment on the move. With these 'audiosodes', mobile entertainment will no longer be restricted to gaming and music," said Puneet Kinra, group CEO, Balaji Telefilms.
"This is the first time that an interactive daily detective series has been introduced to cellular phone users in India, and we look forward to creating more such creative content."
"Kriminal Kaun" is introduced by New Media, the digital entity of Balaji telefilms Ltd.
Apart from "Crime In Fashion World" and "The Trap", also available will be "Wedding Night Murder". Each series has four episodes that will be updated daily.
This detective series is available to all voice users of Aircel at Rs.30 per month as subscription or they can pay 10 paise per minute.


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