Shilpa Shetty's yoga DVDs now on mobile

Thursday, January 28, 2010
Shilpa Shetty's People for the Ethical Treatme...

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The hi-tech genre couldn’t resist from gulping down our traditional Yoga techniques too. Now the common people have an easy access to Yoga on their cell phones and this offer is attractively packaged with an instructor one could just dream of…none other than the ever fit Shilpa shetty.
Shemaroo Entertainment has released Shilpa Shetty's yoga DVDs and VCDs on mobile. The company has tied up with various mobile operators namely Vodafone, Airtel, Tata, Reliance, BPL and Idea to offer content for download to mobile phone customers. During the launch of Shilpa's Yoga DVDs & VCDs, Shetty said, "Unlike other fitness regimes, we do not have to rely on equipments for practicing yoga; we just have to rely on our self. The objective of Shilpa's Yoga is to make 'practicing yoga' simple for people. I am completely overwhelmed by the beauty and power of yoga. It is a lifestyle choice."
Shemaroo Entertainment director Hiren Gada added, "We wanted to give consumers anytime, anywhere access to Shilpa's Yoga content.”
Thus the mobile phone plays the perfect medium for Shemaroo and Shilpa to earn goodwill and cut the buck cake…

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