Google to power MySpace search

Friday, December 17, 2010

Social networking site MySpace and Google Inc have reached a multiyear search and advertising agreement, ending months of uncertainty surrounding the partnership.

Under the new deal, Google will power MySpace search results and search advertising as well as provide additional display ad services.

Terms of the agreement were not disclosed.

Under a 2006 deal, Google had guaranteed $900 million to News Corp for the right to sell advertisements related to user searches on MySpace and some other small News Corp websites over three years.

That deal expired in June but was temporarily extended as News Corp and Google continued talks. It was not expected that News Corp would be able to sign an agreement as lucrative as the original deal.

News Corp also reached out to Microsoft Corp and Yahoo about powering search advertising on MySpace.


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