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Mahindra, has launched a utility truck Genio for the Indian market. The truck weighs 1.2 tones and costs Rs. 4. 99 lakhs.

According to the company president, more models in the Genio series will be released this year. The engine and features of the truck are very much similar to a normal car. “In keeping with our endeavor of offering first of its kind world class products, we have launched the Genio today. It is also a result of extensive consumer insight which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for businessmen, traders and SMEs. I am confident that it would be nothing less than a Game Changer for the pickup segment in times to come,” Dr. Pawan Goenka, President, Mahindra and Mahindra said.

Genio has been designed exclusively by Mahindra and so far Rs. 220 to 225 crores, have been spent in its designing and manufacturing. Mahindra has hopes with Genio to pick up the market.

Genio will be available in four colors, marvel granite, diamond white, silver shine and skyline blue. The truck will be marketed with 70 dealers across the country from February.