Airtel new logo dedicated to 2000 crore customers

Thursday, November 18, 2010

4ce5255e5f950airtel-new-logoAirtel’s new logo launched with a new symbol and a new font in which the name of the brand is written. The red colour has always been an integral part of the brand and it still remains in the new logo of Airtel. The red represents energy and dynamism which has brought success to Airtel today. The logo has a curve which will given automatic recognition to the identity of the brand.

The new Airtel logo by Telecom major has announced that it has crossed the milestone of 2000 crore customers which has helped them reinforce the position of leadership in global telecom. The new

identity by Airtel has been launched in 19 countries in the continents of Asia and Africa. Airtel’s new facial is youthful, has an international look, which is dynamic and represents the journey of the very first Indian brand to go truly global. The new identity of Airtel highlights that the Company is ready to start a new journey and embrace itself.
A new curve has been added to the logo is a symbol which will help in instant recognition of the brand across international markets. Sunil Bharti Mittal, Chairman and Managing Director, Bharti Airtel said, “Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 2000 crore customers across Asia and Africa.”

The signature tune of Airtel composed by AR Rahman has also been refreshed by Rahman himself. He has made it more youthful and dynamic in line with the new visual identity. Earlier tune had made history as it was the world’s most downloaded mobile music with over 150 million downloads. The Oscar winner has yet again made another original piece for Airtel which will inspire a lot of soul.


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