World Water Day

Monday, March 22, 2010
Close-up of tap water

Image via Wikipedia

We often don’t think about how much water we consume because it is an accessible resource that flows freely with the turn of a knob. In fact, the average American uses 100 gallons of water per day.

But what if fresh water wasn’t so easy to get? According to LiveEarth, almost 1 billion people worldwide live without access to clean, safe drinking water.

World Water Day was established in 1992 by the UN General Assembly to bring awareness about the growing water crisis.

“Today really is a day to allow us all to take a step back recognize the importance of water in our lives and what we can do to better protect it and manage this resource,” says Nicole Silk, managing director of the Global Freshwater Team for The Nature Conservancy.

On this year’s World Water Day, The Nature Conservancy and Crystal Light are teaming up to raise awareness about the importance of taking care of lakes and rivers, sources that Silk says are vital to our water supply.

“In the U.S., over half of our households get water from lakes and rivers, and the fascinating thing is the reality that we really don’t know that,” she says. “It flows; we depend upon it; we trust it’s safe and clean, but really need to do a better job of taking care of our freshwater sources.”

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